Franchise With
MaxStrength Fitness
General
Industry
Category
Year Founded
2007
Number of Locations
Total U.S. Locations
10
U.S. Franchised Units
7
U.S. Corporate Units
3
Brand Summary
ACTIVE AGING 1-1 PERSONAL TRAINING CATERING TO THE BUSY, AFFLUENT 45+ DEMOGRAPHIC | PREMIUM PRODUCT-PREMIUM PRICE POINT | RECURRING REVENUE
At MaxStrength Fitness we believe that everyone deserves to be healthy and fit without spending hours in the gym.
We provide clients with the most time-efficient and productive High-Intensity Strength Training and Post-Rehabilitation experience possible in a highly consistent professional manner in the industry's most clinically controlled state-of-the-art facilities.
It is our mission to profoundly improve the quality of life for thousands of Americans by educating, inspiring, and providing the most efficient, effective, and safe exercise program ever created in two twenty-minute one-on-one personal training sessions twice a week.
Brand Highlights
Transform Lives Efficient, effective, and safe 20-minute strength protocol. No Industry Specific Knowledge Needed - Intensive Training and Onboarding Process.
Competitive Advantage The niche demographic of affluent, 45+, is mainly untapped and extremely loyal with the willingness to invest in a fitness solution that matches their needs. We don't need a lot of clients! Just the right ones.
Recurring Revenue Clients purchase packages in either 6, 12, or 18-month increments, so there is a steady stream of predictable, recurring revenue.
Turn Key Operations Daily tasks are minimal and automated; there is little to no inventory to track, so the focus can be on training, growing the client list, and ensuring a high-quality client experience.
Financials
Initial Investment
$250,000 - $499,999
Franchise Fee
$54,900
Royalty
6.0%
Marketing Fee
1.0%
Financial Requirements
$175,000
Key Franchise Facts
Average Unit Volume* (AUV) 2020
$527,857
Average Unit Volume* (AUV) 2021
$624,402
Average Unit Volume* (AUV) 2022
$772,371
*as outlined in Item 19 of the Franchise Disclosure Document.
The Ideal Candidate
No fitness experience is required, but a passion for health and fitness is.
Strong business acumen-possible corporate pivot
A 21C leader-they lead with heart and by example.
The desire to improve the lives of others in their community
Willingness to learn and follow a process
The ability to treat the client to a world-class experience, every time
The Ideal Candidate
No fitness experience is required, but a passion for health and fitness is.
Strong business acumen-possible corporate pivot
A 21C leader-they lead with heart and by example.
The desire to improve the lives of others in their community
Willingness to learn and follow a process
The ability to treat the client to a world-class experience, every time
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