Qualifying candidates is an art and a science. You have to make the candidate feel comfortable, not over sell them, and qualify them as a potential fit for your brand long-term.
We have heard so many stories of failed sales processes. Not calling the candidate. Overselling. Validation gaps. Wrongly classifying the candidate as cold. You get it. This is why it is essential to set-up a model that welcomes the lead; gives the the educational materials through the sales process; delights them and eliminates their fears; and qualifies them to be a high performer – which, in turn will drive more royalties to your bottom line and more value to your exit valuation.
Franchise lead management
