We are on a mission to change the question of “Where are my leads?” to “Where are my applications?” We want qualified and ready to buy candidates – not tire kickers or cold leads.
Again, you must have a viable franchise opportunity in order to have the chance at desired growth. But, once you have that, then most of the time it comes down to simple math and money. Some of this data can be found in your historical franchise marketing budget and return; and some of this data can be optimized by cleaning up your positioning. Let us be clear though, franchise lead generation is hard. You are competing for the same candidate that 4,000 other franchisors want. Watch the video on what you need to know.
Franchise lead generation
