Determine your unique selling proposition and make it concise and compelling, like a successful pickup line.
The why you/why now approach is about discovering the reasons why people would want to join your franchise and communicating those reasons clearly. If you’re unsure, ask others for their input. Your messaging and positioning must be strong to effectively reach potential buyers. Remember, whether you’re selling a small item or a franchise, you’re trying to convince people across the internet to go from being interested to making an inquiry. This exercise may be challenging but is crucial for franchise success.
