Franchise With

Lawn Doctor

General

Industry

Year Founded
1967

Number of Locations

Total U.S. Locations

640
U.S. Franchised Units
640
U.S. Corporate Units
0

Other

Initial Investment

Gross Revenue

$1,140,000
Works With Brokers
Yes

Brand Summary

Lawn Doctor is the nation’s largest lawn care franchise. Our focus on advanced technology and superior service, coupled with unrivalled customer care and satisfaction, has allowed Lawn Doctor to enjoy the highest customer retention in the industry. Lawn Doctor was built on the goal to bring superior service and advanced technology to the lawn care industry. With 78 million baby boomers in the US, coupled with dual-income homeowners on the rise, the convenience of professional lawn care is in demand now more than ever before. The grass looks greener with each passing day for Lawn Doctor’s future—and we believe that our services will only continue to grow.

We provide best in class systems, proprietary equipment, world class training and support, cutting edge corporate media programs, and an in-house sale center to assist owners with day to day sales, giving our franchisees distinct advantages in their respective markets. We specialize in treatment and conditioning services such as fertilization, weed control, seeding and pest management. We don’t cut lawns, we are a lawn spa.

The model has been tested and perfected for over 50 years. We are one of only three brands to be ranked in Entrepreneurs Top 500 for 44 straight years. The footprint we have built is a result of our continued innovation in equipment technology, customized products, and quality service delivery. We are nationally known, but locally owned. That’s how we’ve grown over these past 50 years, one local and trusted franchise partner at a time. The level of service that we expect to provide can only be delivered by someone who lives in the same community with their customers.

Brand Highlights

#1 Lawn Care Franchise in U.S. & #1 in Customer Satisfaction.
1 of 3 Brands on Entrepreneur Magazine’s Franchise 500 for All 44 Years Published & Top 5% of All Franchise Brands with over 600 Locations).
Best in Class Proprietary Application Equipment.
Fast Growing Home Services: $600 Billion Dollar Space Driven by Home Formations that are Expected to Double Over the Next Decade.

Financials

Initial Investment
$100,000 - $249,999
Franchise Fee
$40,000.00
Royalty
10%
Marketing Fee
5%
Financial Requirements
$60,000.00

Key Franchise Facts

Average Unit Volume* (AUV) 2020

$1,000,000

Average Unit Volume* (AUV) 2021

$1,000,000

Average Unit Volume* (AUV) 2022

$1,000,000

Average Unit Volume* (AUV) 2023

$1,140,000
*as outlined in Item 19 of the Franchise Disclosure Document.

The Ideal Candidate

An owner who has leadership experience, has managed a team, understands the importance of customer service and retention, has a willingness to build a community-based business and focus on ground game activities to drive local presence.

The Ideal Candidate

An owner who has leadership experience, has managed a team, understands the importance of customer service and retention, has a willingness to build a community-based business and focus on ground game activities to drive local presence.

Frequently asked questions

What is the minimum net worth required of a potential franchise owner?
$200,000.00
Do candidates need industry experience?
Do I need lawn industry experience? No, we prefer you do not. We can train you on the approach and system, we can’t train great customer focus- you will need that.
What do I do in the "off-season"?

It is your choice. Many owners take the winter months off to enjoy the downtime, while others start to focus on Lawn Doctor’s holiday lighting service line, Holiday Lighting Heroes. It depends on what your preference is, as well as the market of interest. Some markets are year round lawn care areas, while others operate in 8-9 months of the year. Regardless, you will have a choice, based on your market, as to having a full year revenue opportunity, or to have a defined beginning and end to your servicing season.

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