Franchising Done With Transparency & Honesty
Growth Club is a sales/growth consultancy hyper-focused on doing franchising the right way. It is on a mission to disrupt franchising. Why did we create this?
Lack of
Transparency
No one coaches for free. No one awards franchises for free. And, no, there is no such thing as a free lunch. We were tired of hearing false statements to franchise buyers who were about to invest their life savings into a business that they have little control over. So, we decided to go on a mission to build more transparency in the sales process and in what franchising is.
FSO Models Shouldn’t Be
One Size Fits All
With an already established franchise marketing, consultancy and content business, we saw an opportunity to service the needs of our clients, customized. Thus, we built a multi-layered solution for helping franchisees, franchisors and franchise brokers.
Franchise Fees Are
Too High
The franchise fee is meant to onboard a franchisee successful. Along the way, franchisors got confused. Franchise fees are not where they make money – rather royalties. If you don’t invest in the franchisee’s success, then you leave money on the table. Thus, we want the fees to go almost entirely to driving unit-level success
ABOUT THE GROWTH CLUB
WHO IS THE GROWTH CLUB TEAM?
Nick Powills
CEO
Brian Polt
Franchise Growth Specialist
We are not satisfied with status quo in franchising We are on a mission to educate franchisees about franchising Every conversation starts with what = winning. We don’t just sell to sell, we work with brands that want to be with us for a long time and franchisees who want to scale.
We Are Here To Disrupt:
Transparency:
Winning Driven:
In It For The Long-Term:
Find the Right Franchise; Scale that Franchise; Build Wealth
Every great franchisee had help. Franchisees turn to Growth Club to leverage its 100+ years of franchise experience to help navigate the difficultly of finding the right franchise opportunity.
We coach without a
requirement to buy
Want 1851 Growth Club to vet opportunities for you? You can engage us to guide you through the research phase or the entire process. In many of these coaching situations, there won’t be a commission paid, as we won’t convince you to go with a brand that MUST be in our inventory. Here’s how we help:
We don’t lead
the witness
In many sales situations, you say you are passionate about “pizza” yet are told you should buy another industry. Why? Higher commissions are paid by that brand. This is unfair to you. You end up being convinced that your “personality” is a fit. Why do we take this approach?
Transparency in How We
Make Money
When buying a franchise, you pay a franchise fee. Fees have skyrocketed over the last few years to pay commissions to the broker who said they “coach you for free” and then to the outsourced sales team who is NOT on the franchisor’s team, We have a flat commission. Here’s why:
Growing and Selling Franchises Is Difficult.
No Great Franchise Did It Alone.
When it comes to working with a franchise sales organization, often times their decision to work with you is one dimensional – can they make a ton in commissions. At Growth Club, we take a different approach – customizing the solutions to fit your franchise’s definition of what = winning. Whether you are looking for complete outsourced sales solutions or you are looking for fractional team support – Growth Club can fit a solution to your challenge.
We help you qualify
leads
Our team will help you qualify your candidates. This is not a retainer-based service, but rather hourly, as your lead volume will change month-to-month. We don’t just ask your candidates if they have the money and the right territory, rather dive into their story, their passions, and their concerns so that you can communicate effectively with them.
We fill franchise sales or
marketing roles, fractionally:
To really grow your franchise brand, you must show proof of concept and a true return on investment. You must have a clear positioning of the opportunity (we call this the why you/why now). And, you have to have clear metrics/data (build predictability in the funnel). We perform a franchise viability study and then go to work enhancing your offering.
We manage your entire sales process (Lead Generation Deal Awarded)
While this service is reserved for Premium Growth Club Membership, we will manage the complete sales process – positioning, marketing, qualification, candidate nurturing, decision day, and sale. Also, when paying commissions in this model, we finance the fees over 20 months. AND, if the franchisee doesn’t open, the fee halts.
Franchise Brokers Don’t Need to Scale Alone
No franchise broker, consultant or coach becomes successful without help. Sure, hustle and grit help build local connections to people who want to become franchise owners, but shouldn’t your brand and story lead you to more opportunities?
Franchise Broker Marketing Funnel
In order to capture the attention of franchise buyers, you have to have a net. Growth Club helps you set-up your funnel – website for leads; content & PR for buzz; digital for maximized reach; and email/storytelling campaigns for education. We help you establish your why you/why now so that candidates connect with your story and build interest in using you to help them find the right franchise opportunity
1851 Has
Leads
We have established 1851 as a credible resource for those looking for franchise education. Thus, through years of perfecting our storytelling and support to the franchise buying community, we have also gained inquires that haven’t been processed – because we didn’t have the support network that Growth Club has. As a part of 1851, we will make connections to you. There is a catch, of course, as we have a universal commission rule for 1851 brands.
Brand Research & Inventory
With 1851 establishing itself as a growth resource for 100 franchise brands, you have access to those brands for sending leads/facilitating deals for. Additionally, we feel that greed is the killer of greatness. Thus, we believe in giving you the freedom to work within any network. We are on a mission to improve franchisee education and franchisor growth (someone who scales impacts the zor tremendously). Thus, if you are on that mission with us, we want you to win. Winning for you will be in volume of the RIGHT deals.
1851 University
Franchising offers entrepreneurs the opportunity to open up a ready-made business that has branding and processes already in place. Here’s how!
Franchisees
In this white paper, we guide you through how to navigate the process of franchise buying.
Franchisees
Franchisees
Franchisees
Franchisees
Franchisors
Evaluating Your Franchise Assets, Marketing Your Opportunity, Managing the Lead and Setting Growth Goals.
Franchisors
Franchisors
Franchisors
Franchisors
Broker
From seasoned veterans to rising stars, these brokers represent a diverse cross-section of the movers and shakers impacting the franchise industry.
Broker
Broker
Broker
