by webmaster@hellomainland.com | Dec 2, 2024
Winning in franchise growth is subjective and depends on the specific goals and vision of each brand, which can range from scaling up, diversifying or planning an exit. When it comes to winning, the rate of a franchisor’s growth should be aligned with maintaining...
by webmaster@hellomainland.com | Dec 2, 2024
Why You? Why Now? The concept is simple: Why should someone care about a particular franchise brand and why should they engage with it at this particular moment? The ‘why you, why now’ statement serves as a key message in franchise sales and...
by webmaster@hellomainland.com | Dec 2, 2024
Determine your unique selling proposition and make it concise and compelling, like a successful pickup line. The why you/why now approach is about discovering the reasons why people would want to join your franchise and communicating those reasons clearly. If...
by webmaster@hellomainland.com | Dec 2, 2024
Budgeting for franchise growth is very brand- or category-specific and must take into account competition from brokers, advertising and all other parties aiming to attract the candidate’s attention. A common approach to franchise budgeting is to consider the franchise...
by webmaster@hellomainland.com | Dec 2, 2024
Greed is the killer of greatness. Thus, at 1851 Growth Club, we believe in empowering you with the freedom to work within any broker network. 1851 Growth Club is on a mission to improve franchisee education and franchisor growth (someone who scales impacts the zor...
