Winning in franchise growth is subjective and depends on the specific goals and vision of each brand, which can range from scaling up, diversifying or planning an exit.
When it comes to winning, the rate of a franchisor’s growth should be aligned with maintaining profitability. Remember, franchisors earn more from royalties rather than franchise fees — having fewer profitable franchises can be better than hundreds of struggling ones. We advise you to start with the desired outcome in mind and backcast to understand what steps need to be taken to achieve the goals. 1851 Growth Club can help franchisors define their winning criteria based on specific timeframes, allowing for a roadmap to guide future growth strategies.
